Online Marketing Trends for 2008
The growth of social media will come from niche products. More targeted offers will emerge that will attract users based on their interest.
Search marketing will expand and reach other formats, including mobile, social, and local search.
Analytics and other related measurements will become more detailed and sophisticated. As the market matures, analytics will become the basis of success and will be indispensable for showing areas of opportunity.
Behavioral targeting will give improved customer experiences and will offer more relevant information to customers and better ads to marketers.
The market will be interrupted by a new technology and there will be a shift in how products are currently used. Something like a Google or Facebook will emerge out of nowhere and will provide great opportunities for marketers who can react quickly to it.
Filed under Information