Attention Economy
The growth of information leads to scarcity of attention. People don’t read websites anymore – they skim. Attention Economy is a marketplace where individuals receive services in exchange for their attention. Services include personalized search and news, recommendations, and alerts. It’s all about giving the consumer more choices as to where they should spend their attention. Another aspect of the Attention Economy is relevance. As long as the consumer is shown relevant content, he or she will spend more time on it, creating more opportunities to sell. This trend is already being employed by Amazon and will become more important to the Internet economy over the next ten years.
Filed under Information