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The growth of information leads to scarcity of attention. People don’t read websites anymore – they skim. Attention Economy is a marketplace where individuals receive services in exchange for their attention. Services include personalized search and news, recommendations, and alerts. It’s all about giving the consumer more choices as to where they should spend their attention. Another aspect of the Attention Economy is relevance. As long as the consumer is shown relevant content, he or she will spend more time on it, creating more opportunities to sell. This trend is already being employed by Amazon and will become more important to the Internet economy over the next ten years.

Internet TV is a trend that’s already very popular online, but there’s still more to come. In October 2006, Google bought YouTube, the Internet’s most popular video property. In the same month, the founders of Skype and Kazaa announced that they are working on a new Internet TV service called The Venice Project (which was later renamed Joost). YouTube continued to dominate all throughout the year 2007 while Internet TV services continue to explode all over cyberspace. In ten years, Internet TV will probably be completely different from what it is today and have more powerful streaming, better quality pictures, personalization options, and more.

Offshoring is an online activity that has been increasingly popular with companies. Offshoring is when the business functions of a corporation is done in another country and is done to reduce labor expenses. Companies also choose to offshore when they want to enter new markets, tap into talents that are unavailable in their country, or to overcome certain regulations that prevent certain activities in their area. The internet and its telecommunications capacity allowed companies to have computer-based work done anywhere in the world, particularly in India and the Philippines because of their excellent English-speaking skills.

While there are disadvantages to using VoIP, like any technology, the advantages largely outnumber these.

The biggest advantage, and the primary reason why most consumers use VoIP, is that they save a lot of money. Since VoIP uses the internet, the only cost you have to consider is your internet costs. Of course you will need broadband internet access for the service to work properly, but you can speak for as long as you want over VoIP and the cost will remain fixed.

VoIP also allows you to hold conference calls with entire teams communicating in real time.

Other features are included in the service, such as voice mail, contact lists, caller ID, and extra-virtual numbers.

VoIP stands for Voice Over Internet Protocol and is a system that transmits voice traffic over an IP-based network. VoIP has been very popular among consumers lately, especially when making long-distance calls, because of its cost advantages. VoIP is reported to be cheap, but some companies offer their services for free. As long as you have a computer with a mic, speakers, and a broadband internet connection, you can take advantage of free VoIP communication.

There are three ways to use VoIP: one is for both parties to have a PC, another is to have a phone on one end and a PC on the other, and the third is for both parties to have two phones. Although VoIP can be used on a mobile phone or telephone set, this service usually requires payment but it is still cheaper than making standard long distance phone calls.

The growth of social media will come from niche products. More targeted offers will emerge that will attract users based on their interest.

Search marketing will expand and reach other formats, including mobile, social, and local search.

Analytics and other related measurements will become more detailed and sophisticated. As the market matures, analytics will become the basis of success and will be indispensable for showing areas of opportunity.

Behavioral targeting will give improved customer experiences and will offer more relevant information to customers and better ads to marketers.

The market will be interrupted by a new technology and there will be a shift in how products are currently used. Something like a Google or Facebook will emerge out of nowhere and will provide great opportunities for marketers who can react quickly to it.